About

Ivan Puzyrev is co-founder of the spatial intelligence platform Magic (500,000+ users), with more than 10 years of experience in digital strategy — focusing on spatial computing and city-scale extended reality implementation.

His project portfolio includes Lexus, L’Oréal, Dubai Culture, the Hermitage Museum, the Museum of the Future, and many others. He is a teaching professor at Heriot-Watt University (UAE/UK) and Wollongong University (UAE).

What I do

Focus: Spatial intelligence · Spatial computing · City-scale extended reality · Digital strategy
Companies: Magic — co-founder · spatial intelligence platform · 500,000+ users

W3rlds — co-founder

Selected clients & partners

Lexus L’Oréal Dubai Culture Hermitage Museum Museum of the Future

Teaching

Teaching professor: Heriot-Watt University (UAE/UK)

Wollongong University (UAE)

Education

Studied at: Technical University of Denmark (DTU)

Universitat Politècnica de Catalunya (UPC)

Strelka Institute

Selected work

Projects: Magic — AI video generation platform

AR Crowdsourcing — participatory urban planning in AR

VR Space Audit — behaviour-driven architecture in VR

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