Every credit comes back as content.

A failed generation has no good outcome

Put a generative model in front of a professional and a bad output is an inconvenience — they re-prompt and move on. Put it in front of a consumer and there is no recovery: they can't fix the render, they can only pay for another one. Whichever way you monetise generation, that's the worst case — a retry is either pure cost of goods or revenue extracted from frustration, and both come back as churn and one-star reviews. Predictability doesn't mean users generate less; it means the same credits go to five finished videos instead of five attempts at one. The yield rises.

Why they buy credits months ahead

Instories integrates several AI providers. The others are general-purpose — send a prompt, get a sample, hope. Magic renders come out of purpose-built templates, so the output is known before it is generated. It lands first time, at a higher yield per credit and a lower cost per render, and it comes back finished, not raw.

Something only they have

Alongside the API we build exclusive scenes for Instories — effects its users can't get anywhere else, which is the whole reason a template app keeps a supplier.